The Theory is our flagship formula—an everyday moisturizer infused with retinol, hyaluronic acid, and vegan oat milk. Crafted with a perfectly balanced texture, The Theory delivers lightweight, lasting hydration while helping improve the appearance of fine lines and wrinkles. Our oat milk formula is a London fog latte for the soul, leaving skin feeling soft, nourished, and comfortably hydrated through every season. It won't take long before The Theory becomes the matriarch of your skincare routine. A luxurious glass pump bottle keeps our rich formula protected and ready whenever your skin needs it.
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The Theory™ Retinol Creme Blend
Regular price
$42.00
Regular priceSale price
$42.00
Unit price/ per
How To Use
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Prime skin with Superbase for ultimate moisture retention. Place a small amount on fingertips and massage The Theory into the skin using an upward-and-out motion. Apply all over face and neck in the morning and at night. Use religiously.
Phenomenally Awesome!!!!
I discovered Dew products through my IPSY subscription. I have lupus so I often have rashes and rough skin. I started with the Hyablend and absolutely loved it, then the
H-Dew-O and love it as well!! I have now purchased the Theory and I have been using it for a few days and I can already tell that it is going to work well for me. Often facial care products bring on rashes or exacerbate existing ones. Every product I have tried from Dew of the Gods has been exceptionally wonderful on my skin!! I also have the Fog cashew cleanser. I am EXTREMELY impressed!! My skin hasn’t felt so smooth and hydrated in years!! I absolutely LOVE each bottle they come in! They are so bright and colourful. I love getting my products together to do my skincare. I am SOOOOO happy that I found your products!
Best theory of the day!
I love :two_hearts: this product! It’s the glow like a morning dew after rain. This moisturizer is light, clean, loving. It feels like a feather has a fresh scent and feels amazing under makeup. I use dew Vitamin C, then my oil and my theory last to set me up for my busy mornings!
It’s an amazing moisturizer. It is refreshing, smooth, creamy and thirst quenching on my skin.
The smell is out of this world very time I open the jar it’s like being at an outdoor spa in the nature. It truly is by far my favourite and being 50 you know I’ve tired many other products.
Cure for oily skin!
This is my first time buying skincare products because I was afraid my face would feel like it had gunk on it all day — I am already oily as it is wiping the shine off my face every now and then— well not only do I not have to wipe oil of my face because my skin is properly moisturized— but I can’t feel it on my face! Thanks so much!
this product has been my holy grail since i started using it. ive been on accutane w extremely dry skin all the time, this product is the only thing that helped and allowed me to wear makeup without the appearance of my entire face being peeling skin.
Fountain of Youth in a Bottle
I love this... I have been using it religiously for around 2 months now and my skin is so soft, smooth and it has definitely improved the appearance of my skin. It melts into my skin, doesn't have any residue or smell and it leaves my skin looking and feeling moisturized. I love the heavy, glass bottle and it doesn't take much product to get all over face coverage.
Never received my order
My order was sent back because of an address error but I have not heard anything from you since I was notified that my order was being returned. I would like to know what happened to my order or if I will get a refund or if it will be shipped back out to me.
Love this Creme!
This leaves my skin feeling so soft! I put my Hyablend Daily Glow Oil on first in the morning and then this on top. In the evening I put on my Pomeglaze Reparative Facial Oil and the this so it's good for day and evening. Will definitely keep using!
I love the way the Retinol Crème Blend helps smooth out my complexion! I have used this for a few months and do not plan on stopping! I order directly from the web site and it ships in a timely manner!
My skin appears to be brighter and feels firmer after a few weeks of use (I am 55 years old). I love that the product is in a gorgeous glass bottle, too. I will repurchase this.
My skin appears to be brighter and feels firmer after a few weeks of use (I am 55 years old). I love that the product is in a gorgeous glass bottle, too. I will repurchase this.
Love this stuff
I love this formula, leaves my skin looking hydrated and glowing. The pump part on the container often stops working before the cream is gone, but I love it so much I don’t mind using a tool to scrape it all out.
The Theory
I am a first time user of Dew of the Gods.
As a women of 66 I reached out to Ryan on a recommendation for a skin care. I purchased the recommended Theory Crème Blend I can’t believe the difference in my skin.
Not only does my skin feel softer and looks brighter you feel like you have nothing on your face and neck. I will be definitely be purchasing more products.
Thank you Ryan.
Hooked.
This was originally given to me as a gift. When I was running out, I had to go and purchase two more bottles. My skin has never felt softer and looked so fresh.
Obsessed
Dew of the Gods is my favorite brand ever since discovering it through Ipsy. I’ve recommended this moisturizer to 3 friends, all of whom are also obsessed!
Repeat Purchase
I stumbled upon this product through Ipsy. I loved it so much that I ordered it from the site. The product really goes far, and I love the way it makes my skin look and feel. It gives my face the perfect amount of dew.
You will not be disappointed with this product!
Great product but disliked packaging
The actual creme is great with a lovely smooth texture. However I really dislike the packaging. The pump stops working when you are about halfway through and there is so much product left. It’s not a one off as the same thing happened on the second bottle I purchased. You have to loosen it and dig around to get more cream out.
I obviously loved the cream because I bought it again but they need to do better on the packaging.
Loving it.
So far so good, 2 pumps is enough for my entire face. I often get mini breakouts with new products but so far nothing!!! Loving the formula and feel on my skin. It’s definitely hydrating. I’m 39 so making sure the cream formula feels nice is a bonus. Ingredients are good. Overall very happy.
Amazing Moisturizer
I got this first in a Boxycharm but and I didn’t use it for a few months until I ran out of my other one…. Omg I should have started using this immediately! I have oily skin and I sweat a ton, this moisturizer it works with my skin super well and I use it day and night religiously!!! :)
My favorite for my combination skin
I love everything I've gotten from this company! I looked for a moisturizer for a long time that didn't break me out. I also love their pomeglaze and matcha face wash.