Blessed for youth

our holy grail; the one & only.

$43

Introducing our most luxurious formula yet — an all day moisturizer formulated with retinol, hyaluronic acid and vegan oat milk. The Theory is young. It’s new. It’s an iced London fog latte, California vegan style. It’s organic oat milk. It’s a skin latte of love. It’s the retinol, for me. What’s your theory of youth? Ours is that it’s free. It’s the way we love, laugh, cry. It’s the first snow. Your first love. Your first wrinkle — don’t be shy, let her live. But let’s maybe ask her to calm it down. Youth is free. You can’t take mine, go get your own. It’s inside you. Steal it. Youth is a mindset. Feel what’s real. That’s the theory.

Prime skin with Glacier Water Thermal Spray for ultimate moisture retention. Place a small amount on fingertips and massage The Theory into the skin using an upward-and-out motion. Apply all over face and neck in the morning and at night. Use religiously.


The Blessing: Every unit of The Theory is blessed by a zen Buddhist monk to inspire your inner youth. The guiding principles of Buddhism that resonate with us (positivity, manifesting your dreams, and being kind) are all aspects of life we learn in our youth. Close your eyes, be as young as you feel, and give in to The Theory. 

Introducing our most luxurious formula yet — an all day moisturizer formulated with retinol, hyaluronic acid and vegan oat milk. The Theory is young. It’s new. It’s an iced London fog latte, California vegan style. It’s organic oat milk. It’s a skin latte of love. It’s the retinol, for me. What’s your theory of youth? Ours is that it’s free. It’s the way we love, laugh, cry. It’s the first snow. Your first love. Your first wrinkle — don’t be shy, let her live. But let’s maybe ask her to calm it down. Youth is free. You can’t take mine, go get your own. It’s inside you. Steal it. Youth is a mindset. Feel what’s real. That’s the theory.